At the Adidas’s flagship store in New York City, Kanye West hands off to fans a free pair of Yeezy 750 Boost. This shoe is the first collaboration between Kanye and Adidas. After leaving Nike, Ye has seemed to stepped up his design skills will a more atypical styling. Watch the video above.
NIKE takes advantage of Richard Sherman media antics by creating a commercial that is basically a spoof about his life. The ad is hilarious with visuals of a Richard Sherman action figure held by a kid. You can easily see how well thought-out this commercial is. In the video, you can spot Dom Kennedy. This is a good sign that Dom is starting to build as a mainstream artist.
Adidas, Messi, Alves, Suarez, Ozil and Kanye West combine to form a super-commercial in prep for the start of the FIFA World Cup today. This commercial is an extended version of a previously release effort in May. These commercials are a part of an insane $85 million advertising campaign by Adidas for the World Cup. Kanye was brought in to provide a soundtrack for the commercial, as you might expect. The drum-heavy beat was met with some bold, brash lyrics […]
Paul George talks to Nice Kicks about his involvement in the NIKEiD Player Edition Program. This program will features 11 NBA players – Chris Paul, Jarrett Jack, J.R. Smith, Ty Lawson and more. Paul George is in this mix of players that will step on the court with custom shoes for particular games. Check out the video above.
Kanye West has forced the hand of Nike to make a move. Nike is smart enough to know that Kanye, as much as they may or may not like it, has great influence. To ensure that this sector of the basketball shoe market doesn’t sway too much to Adidas’s side after Ye announced his move there, Nike signs Drake to the Air Jordan brand. Drake announces this at a stop in Portland for his ‘Would You Like A Tour’. Currently, there […]
Kanye West sat down with Angela Martinezof HOT 97 and talked about his frustration in dealing with Nike. Kanye has been explaining that originally, he signed with Nike for a 5-year deal for 2 shoes – Nike Air Yeezy 1 & 2. However, Kanye is looking for more. As result, Adidas will be doing a deal with Kanye, which includes royalties. Many of Kanye’s G.O.O.D. Music artist are already with Adidas – Big Sean, 2 Chainz and Teyana Taylor. Adidas […]
In a press conference Tuesday, Derrick Rose announced the release of his D Rose 4 “Michigan Avenue” shoe. The sneaker pays tribute to his hometown city of Chicago. There is also symbolism in the logo, which represents his 3 brothers – Dwayne, Reggie and Alan – with the 3 rose petals and his mom Brenda by way of the number 1 in the middle of the rose petals. It seems Rose put more effort and thought into these shoes than […]
Big Sean is getting ready to release his second edition of the Pro Model series. The Pro Model II, which are widely known as “Detroit Player”, will be coming out in all black on August 31st. Sean’s second album Hall of Fame will be released a few days before, on August 27th.
Nate Robinson is a point guard for the Chicago Bulls. He helped lead his team to the second round of this year’s playoffs. Though he has a life of basketball, he seems to have a hobby in shoes too. Check out this dope video of Nate showing off his closet full of shoes. He even shows pairs of Jordan’s he specifically bought to play in throughout the season.