Kanye West sat down with Angela Martinezof HOT 97 and talked about his frustration in dealing with Nike. Kanye has been explaining that originally, he signed with Nike for a 5-year deal for 2 shoes – Nike Air Yeezy 1 & 2. However, Kanye is looking for more. As result, Adidas will be doing a deal with Kanye, which includes royalties. Many of Kanye’s G.O.O.D. Music artist are already with Adidas – Big Sean, 2 Chainz and Teyana Taylor.
Adidas is in a fragile state as of recent. Many have said they are in desperation with only owning 5.5 percent of the basketball shoe market compared to NIKE 90 percent (ESPN Chicago). This is not good when you account for the recent Derrick Rose injury. Adidas has been heavily campaigning the Derrick Rose return with his new shoe. And now, D Rose is out for the rest of this young NBA season with a meniscus tear in his right knee. All Adidas have to hang their hat on this season is John Wall, Ricky Rubio and Damian Lillard. Hopefully, this Kanye deal helps the future outlook on the company. We are sure Kanye will give them a next-generation product with his insatiable desire to ‘push the envelope’ musically and artistically.